By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising...
Turning Intent Into Impact: Inside Orange Apron Media’s Latest Onsite Ad Enhancements
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media is launching a new suite of enhanced onsite advertising solutions that deliver greater...
Orange Apron Media Expands Pinterest Partnership to Non-Endemic Advertisers
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media (OAM) is expanding how advertisers connect with The Home Depot’s high-intent customers through...
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on Orange Apron Media, unveiling several new features.
Putting The Brand Back In Retail Media
Home Depot’s Orange Apron Media is trying hard to chart a different course in the ever-growing universe of retail media networks. “We’re not chasing eyeballs,”...
Home Depot’s Retail Media Chief Puts Suppliers At The Center
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
What network, agency, and ad tech retail media experts expect in 2025
Retail media networks (RMNs) are expanding beyond retailers’ websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict...
Why Home Depot is turning to DIY as its retail media network scales up
Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
Home Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s...
Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media measurement challenges
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as...
'We Have Audiences Grouped by Projects, Which No One Else Has': Home Depot’s Melanie Babcock
Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers...
