By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics
Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising partners, Orange Apron Media is expanding its existing relationship with Reddit and for the first time, a retail media network is bringing Reddit access directly into its self‑service platform.
Later this year, advertisers using Orange Access, Orange Apron Media’s self-service platform, will be able to launch Reddit campaigns without leaving Orange Apron Media’s ecosystem. The integration brings one of the most influential platforms in the home improvement journey into a familiar workflow, making it easier for brands to show up where conversations are already happening.
Where High‑Intent Home Improvement Conversations Begin
Reddit plays a unique role in how people research and make decisions about their homes. Each week, millions of DIYers, Pros, and home enthusiasts turn to Reddit communities to ask questions, compare options, and learn from real-world experiences.
By connecting Reddit inventory directly to Orange Access, Orange Apron Media is giving brands a new way to engage in those high‑intent moments. Advertisers can now reach Reddit users using The Home Depot’s first‑party audience data—built from real purchase behavior—and measure impact across both online and in‑store channels.
The result is a more seamless connection between community-driven discovery and measurable performance, helping brands meet customers with relevant messages at exactly the right point in their journey.
Key Highlights:
- Unified, Self-Service Functionality: Orange Apron Media is the first retail media network to provide direct, self-serve Reddit activation within its own platform. This simplifies workflows for brands looking to leverage and measure The Home Depot’s audiences across Reddit.
- Increased Relevancy: Provides access to approximately 190 million weekly US-based Reddit users including highly sought after professional contractors, looking for solutions to solve real-world problems. (data based on Q4 2025 data.)
- Ongoing Innovation: This technical integration signals an enhanced partnership synergy between two publishers focused on radical helpfulness for their customers and advertisers. Orange Apron Media and Reddit will continue to test and innovate, developing new ways for brands to connect with customers as their digital research habits evolve.
About Orange Apron Media Orange Apron Media is The Home Depot’s retail media network, designed to help brands reach customers wherever and however they shop. Built on The Home Depot’s deep customer insights, scale, and omnichannel ecosystem, Orange Apron Media delivers data‑driven advertising solutions that connect brands with homeowners and Pros across the full purchase journey—driving measurable impact and long‑term growth.
About Reddit Reddit is a community of communities. Built on shared interests and passion, it’s home to the most open and authentic conversations online. Every day, millions of people post, vote, comment, and search for answers across nearly every topic imaginable, and brands build trusted relationships with their audiences. With 24+ billion posts and comments and more than 121 million daily active uniques, Reddit is one of the internet’s largest sources of information. Learn more at www.redditinc.com.
