Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least...
Home Depot’s revamped retail media network simplifies campaigns, expands audience, VP says
Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In...
Why Home Depot is hosting its first upfront-style retail media pitch to advertisers
When The Home Depot first started building out its retail media network six years ago, using the name “Retail Media+” made sense as it helped...
