By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising...
Orange Apron Media Expands Pinterest Partnership to Non-Endemic Advertisers
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media (OAM) is expanding how advertisers connect with The Home Depot’s high-intent customers through...
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
H&R Block Teams Up With Home Depot to Help Contractors This Tax Season
To get in front of contractors who need help with their taxes, H&R Block is teaming up with Orange Apron Media, Home Depot’s retail media...
Home Depot’s Retail Media Chief Puts Suppliers At The Center
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least...
