The future of retail media is not choosing between digital or in-store, but in strategically integrating both.
ROAS? Nah. The Home Depot's All About ROMO
Melanie Babcock, VP of Orange Apron Media, joined AdExchanger Talks podcast to talk ROMO, retail media optimization, and more.
2025 Changing the Game Awards
Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards.
15 retail media executives advertisers should know
VP of Orange Apron Media, Melanie Babcock, has been named one of Ad Age’s “15 Retail Media Executives Advertisers Should Know.”
