Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB)...
Putting The Brand Back In Retail Media
Home Depot’s Orange Apron Media is trying hard to chart a different course in the ever-growing universe of retail media networks. “We’re not chasing eyeballs,”...
Home Depot Is Hosting a Second Annual Event to Pitch Its Advertising Arm
Orange Apron Media, Home Depot’s retail media network, is hosting its second annual “Infronts” event this week.
H&R Block Teams Up With Home Depot to Help Contractors This Tax Season
To get in front of contractors who need help with their taxes, H&R Block is teaming up with Orange Apron Media, Home Depot’s retail media...
Home Depot’s Retail Media Chief Puts Suppliers At The Center
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
Measurement Transparency Helps to Track Ad Outcomes: The Home Depot’s Zachary Darkow
Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority.
What network, agency, and ad tech retail media experts expect in 2025
Retail media networks (RMNs) are expanding beyond retailers’ websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict...
Why Home Depot is turning to DIY as its retail media network scales up
Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and...
Home Depot Launches Self-Service Ads Platform, Orange Access
The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s...
Incrementality, ROAS, and third-party cookies: How Home Depot overcomes its retail media measurement challenges
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as...
‘We Have Audiences Grouped by Projects, Which No One Else Has’: Home Depot’s Melanie Babcock
Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers...
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least...
