By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics
Orange Apron Media is launching a new suite of enhanced onsite advertising solutions that deliver greater precision and unlock new ways for brands to harness the scale and impact of homedepot.com, helping advertisers more effectively reach both DIY and professional customers.
Earlier this year, OAM enhanced its Product Listing Ads (PLAs) offering with the introduction of new keyword and audience enhancements for campaign planning.. These features are designed to help brands focus investment on the search terms and customer segments most relevant to their business. If you are a power tool brand that is trying to reach more carpenters, OAM can use the rich first party data of the world’s largest home improvement retailer to help you reach more carpenters. Building on the momentum from advanced keywords, negative keyword targeting, or excluding select words and phrases from triggering ads, allows advertisers to focus ad dollars on their highest priorities.“
OAM continues to evolve its display capabilities to offer more localized and relevant reach. Advertisers can now utilize geotargeting for banners with plans to extend even more granular control to display inventory in the second half of this year. Advertisers will gain the ability to target specific audiences across onsite banner placements, intended to facilitate more relevant brand messaging as customers research and shop.
Orange Apron Media is committed to being a collaborative partner that brings the latest innovation to its advertisers. By integrating feedback, OAM continues to refine its onsite capabilities to deliver more relevant, effective, and measurable outcomes across homedepot.com.
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