The future of retail media is not choosing between digital or in-store, but in strategically integrating both.
Industry News from an Industry Leader
As retail media’s leading innovator, we’re on top of emerging trends so your advertising can be, too. Consider this your go-to space for news, views and insights from our executives, data teams and measurement experts.
The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
ROAS? Nah. The Home Depot's All About ROMO
Melanie Babcock, VP of Orange Apron Media, joined AdExchanger Talks podcast to talk ROMO, retail media optimization, and more.
2025 Changing the Game Awards
Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards.
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
Introducing ROMO: A New Standard for Retail Media Measurement
In today’s rapidly evolving retail media landscape, advertisers need more than just a snapshot of performance—they need a complete picture.
15 retail media executives advertisers should know
VP of Orange Apron Media, Melanie Babcock, has been named one of Ad Age’s “15 Retail Media Executives Advertisers Should Know.”
