Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB)...
Industry News from an Industry Leader
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The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
Putting The Brand Back In Retail Media
Home Depot’s Orange Apron Media is trying hard to chart a different course in the ever-growing universe of retail media networks. “We’re not chasing eyeballs,”...
Home Depot Is Hosting a Second Annual Event to Pitch Its Advertising Arm
Orange Apron Media, Home Depot’s retail media network, is hosting its second annual “Infronts” event this week.
H&R Block Teams Up With Home Depot to Help Contractors This Tax Season
To get in front of contractors who need help with their taxes, H&R Block is teaming up with Orange Apron Media, Home Depot’s retail media...
Home Depot’s Retail Media Chief Puts Suppliers At The Center
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily...
Measurement Transparency Helps to Track Ad Outcomes: The Home Depot’s Zachary Darkow
Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority.
