Holiday shopping trends in 2025 are shifting quickly, highlighting the strategic moves brands must make to win in the year ahead.
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The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
Completing the Customer Journey: The Power of In-Store Retail Media
The future of retail media is not choosing between digital or in-store, but in strategically integrating both.
ROAS? Nah. The Home Depot's All About ROMO
Melanie Babcock, VP of Orange Apron Media, joined AdExchanger Talks podcast to talk ROMO, retail media optimization, and more.
2025 Changing the Game Awards
Melanie Babcock, VP of Orange Apron Media, has been named an honoree for the She Runs It: Changing the Game Awards.
Beyond The Aisle: How The Home Depot is Unlocking New Value Through Retail Data Activation
Through our new partnership with Yahoo DSP, brands can now reach The Home Depot’s valuable shopper audience across the open web, even if their products...
Introducing ROMO: A New Standard for Retail Media Measurement
In today’s rapidly evolving retail media landscape, advertisers need more than just a snapshot of performance—they need a complete picture.
