+5.7x
Increase in new buyers QoQ
~50%
Directional lift in YoY units purchased from Pro and DIY +35% consumers
~85%
Higher QoQ purchases attributed from OAM ads
Opportunity
Drive penetration and grow market share by igniting awareness of The Home Depot as a cleaning destination through a partnership between Orange Apron Media and a major Cleaning Brand.
Solution
Created a social media campaign through Meta leveraging creative and messaging to drive synergy and connectivity targeting Pro Trade audiences. This campaign analyzed Pros shopping in the cleaning category, measuring the impact on purchase volume and new customer growth.
Results
The results showed clear increases in customer acquisition proving that leveraging the power of Orange Apron Media drives substantial unit growth and acquires new brand buyers.
