Driving Pro-Focused Growth for Cleaning Brand

Drive penetration and grow market share by igniting awareness of The Home Depot as a cleaning destination through a partnership between Orange Apron Media and a
major Cleaning Brand.

Created a social media campaign through Meta leveraging creative and messaging to drive synergy and connectivity targeting Pro Trade audiences. This campaign analyzed Pros shopping in the cleaning category, measuring the impact on purchase volume and new customer growth.

The results showed clear increases in customer acquisition proving that leveraging the power of Orange Apron Media drives substantial unit growth and acquires new brand buyers.