By Kailey Emery, Director, Ad Sales Marketing The path to mastering program and platform skills is arriving soon with the debut of the Orange...
Industry News from an Industry Leader
As retail media’s leading innovator, we’re on top of emerging trends so your advertising can be, too. Consider this your go-to space for news, views and insights from our executives, data teams and measurement experts.
The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
Orange Apron Media Announces Industry-First Self-Service Reddit Integration via Orange Access
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Retail media is evolving quicker than ever—and advertiser’s expectations for a seamless experience along with it. To empower advertising...
Orange Apron Media Enhances Measurement Ecosystem to Prove Total Business Impact
By Ross Love, Director of Measurement Orange Apron Media is building a measurement ecosystem designed to do something advertisers have long asked for: connect media...
Turning Intent Into Impact: Inside Orange Apron Media’s Latest Onsite Ad Enhancements
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media is launching a new suite of enhanced onsite advertising solutions that deliver greater...
Orange Apron Media Expands Pinterest Partnership to Non-Endemic Advertisers
By Stephenie Cattonar, Senior Director, Strategy, Product & Analytics Orange Apron Media (OAM) is expanding how advertisers connect with The Home Depot’s high-intent customers through...
Winning the Holidays: What 2025 Shopper Trends Mean for Your 2026
Holiday shopping trends in 2025 are shifting quickly, highlighting the strategic moves brands must make to win in the year ahead.
