Discover how combining key retail events with life's major milestones allows brands to capture high-intent home improvement demand 365 days a year.
Industry News from an Industry Leader
As retail media’s leading innovator, we’re on top of emerging trends so your advertising can be, too. Consider this your go-to space for news, views and insights from our executives, data teams and measurement experts.
The Power of the "Orange Halo Effect"
36%Increase in
Purchase Intent
Orange Apron Media wanted to measure the impact of its co-branding power, also known as the “Orange Halo Effect,” in motivating consumers to make a purchase versus solo-branding using onsite advertising and social.
We've Got People Talking
The Home Depot Appoints Retail Media Veteran Christine Foster to Lead Orange Apron Media
Former Kroger Precision Marketing Executive to drive OAM’s growth across endemic and non-endemic brands ATLANTA, Aug. 24, 2026 — The Home Depot, the world’s largest...
The High Cost of Single-Channel Marketing
Brands that invest across the entire journey not only win clicks; they win customers. Full-funnel marketing is no longer a recommended strategy; it’s a competitive necessity.
Home Depot's Orange Apron Media Targets High-Intent Shoppers and Pros
Orange Apron Media is enhancing its network with industry-first integrations for Reddit and Pinterest to capture high-intent DIY and Pro Shoppers.
Home Depot's Orange Apron Media Unveils Partnerships, Product Innovations
Orange Apron Media is scaling its ecosystem through expanded partnerships, product innovations and a new certification program.
Further Fueling Advertiser Success: Introducing Orange Apron Media Academy
By Kailey Emery, Director, Ad Sales Marketing The path to mastering program and platform skills is arriving soon with the debut of the Orange...
