CASE STUDY | SEARCH AND ONSITE

Sponsored Products Working Together

Orange Apron Media Search Ads

Opportunity

Increasing search investment drives additional traffic to site for your products, bringing consumers down the funnel resulting in stronger onsite conversion rate and lifts to onsite PLA performance.

Solution

Suppliers that increased investment by 10-20% in Paid Search saw on average a 31% increase in their sponsored product campaign’s BROAS and a 30% lift in CT.

31%

Increase in sponsored product campaign's BROAS

30%

Lift in CTR

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