By Ross Love, Director of Measurement
Orange Apron Media is building a measurement ecosystem designed to do something advertisers have long asked for: connect media performance to real business outcomes in one clear, unified view.
Instead of treating advertising metrics and retail results as separate stories, this approach brings them together to show how media performance connects directly to overall brand and sales impact. The result is a more complete picture of impact—one that helps suppliers understand not just how campaigns perform, but how media supports broader business goals. Building on the Return on Marketing Objective (ROMO) framework introduced last year, Orange Apron Media is focused on making insights easier to access, easier to interpret, and easier to put into action.
A strong foundation for this starts with reporting tools advertisers already rely on. Within Orange Access, Quick‑Start Reports continue to help brands quickly identify what’s driving performance, and which tactics are delivering the strongest results—without forcing teams to dig through complex dashboards. These reports are designed to answer everyday questions faster and support smarter optimizations in real time.
Competitive context is just as important. Insights Console gives suppliers a centralized place to monitor key performance indicators alongside competitors, helping brands understand where they stand in the category and how their strategies compare. That broader market perspective turns reporting from a retrospective exercise into a strategic advantage.
Where measurement becomes even more powerful is at the intersection of advertising and merchandising. Through a collaboration between Orange Apron Media and The Home Depot’s Supplier Analytics program, data connectivity across platforms is creating a more seamless experience for suppliers. By linking campaign performance with overall business trends, brands can move more fluidly between media results and retail outcomes.
This connection allows advertisers to tie promoted products directly to key business metrics, such as total assortment sales, online performance, and inventory levels. Understanding how advertising influences the broader business—while also accounting for factors like stock availability—makes it easier to align media investment with what customers can actually buy.
Beyond standard reporting, Orange Apron Media offers advanced measurement solutions built around specific business questions. Clean Room environments provide scalable, turnkey access to deeper insights without adding complexity, helping suppliers unlock meaningful analysis quickly and confidently.
Advertisers can also tap into advanced studies such as incrementality, geo lift, and brand lift to go beyond surface‑level metrics. These capabilities help determine whether media is driving true incremental growth, how campaigns perform across local markets, and what impact advertising has on long‑term brand health.
Rather than relying on a single measurement approach, Orange Apron Media provides a flexible system that allows suppliers to choose the right tools for their goals. Whether the objective is proving business impact, validating growth, or informing future strategy, this ecosystem is built to help advertisers move forward with clarity and confidence.
At its core, this measurement evolution is about helpfulness. By unifying business and media data, grounding insights in intuitive tools, and offering multiple paths to measurement, Orange Apron Media is helping advertisers focus less on stitching together reports—and more on driving meaningful results.
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